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Little things make a big difference. That’s true in marriage, parenting, and in marketing yourself as a mortgage professional. Too often as entrepreneurs we get caught up in the “thick” of “thin things” and we lose touch with what really drives success in our business.

In the little time we have together I want to remind you (or surprise you) of eight deadly marketing sins that mortgage professionals commit that could be crippling your business growth.

Sin #1 – Working “In” Your Business Instead of “On” Your Business

I was working with a consulting client recently who was in a sales slump. I decided to perform a very simple diagnostic. I simply asked him to send me detailed list with all of their activities for the next three days, email them to me, and then give me a call back. He did his homework and I received email listing all his activities and how much time he spent on them.

With an immediate glance I could tell exactly what his problem was – - he had forgotten what business he was in. After reviewing his activities it was clear that he was in the “putting out fires” business because that’s where most of his time was spent. Rather than working “on” his business he was working “in” his business.

This mortgage professional (and you) should be spending more time working “on” your business doing things like “planning and marketing,” which have a higher long term payoff.

In his popular book, “7 Habits for Highly Effective People” Stephen Covey hammers this point home using his famous “Time Management Matrix.” Dr. Covey emphasizes that too many business owners spend their time doing “urgent – but not important” activities when they should be spending their time on “non-urgent- but important” activities.

Non-urgent – but important activities, such as planning and marketing, generate continued and sustainable long term growth.

Sin #2 – Failing to Create and Use a Marketing Plan

Last year I was speaking at a national mortgage conference and had about 100 mortgage professionals in the room. I asked the crowd to hold up their hands if they had a current marketing plan that they use and refer to on a consistent basis. Only three hands went up!

Even I was shocked. Studies have shown that small businesses that create and consistently use marketing plans experience an average of 30% higher sales than their competitors. Wouldn’t you like to increase your sales by 30%?

Here are a few tips to help you create your marketing plan.

Tip # 1 – Start your plan choosing a specific niche market to focus your marketing efforts

Tip # 2 – Identify your niche market’s problems, fears and frustrations

Tip # 3 – Create a marketing message that offers free information (i.e. special report) that is relevant to your to your target market

Tip # 4 – Break your plan down into mini-plans such as “referral marketing plan”, “advertising plan”, and “postcard marketing plan.”

Tip # 5 – Block schedule 30 minutes every week to review your plan.

Sin #3 – Failing to Implement Systems
A system is a business process that generates predictable, consistent, and replicable results day after day. If you want to see a good example of a system simply visit a fast food franchise like McDonalds or Wendy’s. Notice how they do the same things, the same way, every single time.

Unfortunately, most mortgage professionals never take the time to “systematize” their business, which results in duplication, waste, chaos, and ultimately lost sales. Sin # 1 is partly to blame for not getting around to creating and implementing systems.

Sin #4 – Not Marketing to Your Client Database
Many mortgage professionals believe that once you “close the deal” and the happy client walks out the door, then the deed is done and you need to move quickly on to the next prospect. While that’s true, your next prospect might have just walked out the door!

Many mortgage professionals tend to think, “My client just financed their home through me – - they’re not going to buy another home any time soon so why waste my time on them. Let’s find a new prospect.” The fact is that you should be getting 60% to 70% of your business from your current clients through referrals and repeat business.

In your marketing plan you should be including customer appreciation events, monthly or quarterly newsletters, and greeting cards all designed to stimulate repeat business. In addition, every small business should implement systems that generate “multiple streams of customer referrals.” If you need more ideas for referral systems you might want to visit www.AutopilotReferralSystems.com.

Sin #5 – Not Testing and Tracking Your Marketing Efforts

John Wanamaker’s famous 1886 quote sums it up very well:

“I know that 50% of my advertising is wasted…
…I just don’t know which half!”

There’s nothing worse than spending money on a marketing campaign and not knowing whether it worked. It’s even worse when you continue to spend money on a marketing campaign that you think is working, but really isn’t.

The only way to invest in your marketing efforts with confidence is to test a campaign, track it, and measure your results. That’s why I recommend always offering something of low risk, like a special report, seminar, or audio CD to get people to respond immediately via the phone or your website so that you can track your response.

This strategy also allows you to capture your prospects contact information so that you can continue to follow up with them.

Sin #6 – Not Following Up with Your Prospects

Studies have shown that 81% of all sales happen on or after the fifth contact. If you’re a mortgage professional and you’re only doing one or two follow-ups imagine all the business you’re losing.

Not following up with your prospects and customers is the same as filling up your bathtub without first putting the stopper in the drain!

Here are 4 keys to developing a successful follow-up system:

1. Create a lead capture system that is accurate and reliable.
2. Develop compelling follow-up marketing literature that will drive traffic to your website or phone calls.
3. Systematize the process so that the process happens day in and day out, the same way every time.
4. Automate the system as much as possible using a contact management system and/or an outside mailing house to do your mailings.

Sin #7 – “Spraying and Praying”

Believe it or not, not everyone is a good prospect for your mortgage services. If that’s the case, why would you spend your precious marketing dollars trying to reach them? It doesn’t make sense. If everyone is your prospect then no one is your customer.

Unfortunately, too many mortgage professionals send general marketing message using media like radio, bus stop ads, non-targeted unaddressed mail drops, and general newspaper ads to “spray” their message to everybody and “pray” that enough people see or hear it to make it worth the investment.

Instead of spraying and praying, narrow your focus onto a specific niche market that actually has a need for mortgage financing and then market to people just like them. If your ideal prospect is an apartment renter paying 900+ per month, then find the apartment complexes where those people live and market only to them. Your response rate will go up and your cost per sale will go down when you begin to target your market.

Sin #8 – Not Differentiating Yourself

Did you know that your prospect receives, on the average, over 3, 000 marketing impressions a day! With all that clutter that you have to compete with, how do you make your mortgage business stand out?

How do you differentiate your business in a way that separates you from the competition? Is it with ads that say, “best rates”, “best service “, or “unbiased advise?” Everyone else is saying the same thing! You need to differentiate your business in a way that stands out from the crowd and gets noticed.

A simple way to do that is to keep a close eye on the marketing that really captures your attention and make a note of it. Then borrow and modify those strategies and ideas to create your own unique and compelling message.

Conclusion

It’s true the majority of mortgage professionals are committing one or more of these marketing sins, but you can repent and improve. My challenge to you is to take just one or two sins that you’re committing and focus on improving them. When you’ve got them nailed move on to another sin and overcome it. Business success usually results from commitment to making small incremental improvements over time.

Advanced article marketing can bring in pure profits from free, but highly targeted traffic. But only if you have an aggressive article marketing plan to follow every day! So if you want to discover article marketing secrets of top internet marketers like Fabian Tan, Sean Mize and others read on this article to find out 3 simple steps to follow for making $333 per day starting today.

Your Aggressive Article Marketing Plan Should Include The Following 3 Steps:

1.   Determine Niche And Find A Lot Of Cheap PLR Content.

First research and find the most profitable niches. Don’t worry if the niche you have chosen is too high-competitive. Never give up! I know many newbie affiliates who are making thousands of dollars per month from established niches like acne, weight loss or computer.  

After defining the niche you should have a lot of PLR articles for fast rewriting them for daily aggressive article marketing. Today there are so many PLR content membership sites you might be confused among them. Ensure you choose high-quality service. As an established article marketer, I would recommend you Article Underground – Best PLR Article Service on the market delivering top quality 400 articles on various niches each and every month.  

2.   Fast Article Writing

The second step is turning those PLR content into unique, copyscape passed articles included with useful information for a reader who is a potential buyer. In this case most marketers use the following option to instantly get top-notch, original content:

a)   Hiring writers for this job

b)   Or going for the cheaper option: rewriting articles using special content rewriting software

c)   Or the cheapest way is using the number 1 Fast Article Writing Software – Instant Article Wizard to churn out tens of articles within 2-3 hours. In this case you don’t need to buy PLR articles. The software will itself produce keyword rich article that will need only a few minor edits for getting ideal results for your advanced article marketing. 

3.   Aggressive Article Marketing

Now we came to the most important part of our advanced article marketing plan. It is not enough to produce high quality content for making $333 per day from Clickbank using article promotion.  

Of course, the final step is publishing and marketing your articles on highest traffic places online. The more sites you include in your marketing the more aggressive your marketing is. And the more aggressive your marketing is the more profits it brings in.

Aggressive article marketing should include at least the following steps:

Submission articles to top 10-20 Article directories Massive article submission to minimum 1000 sites once or twice a week. Cross linking between articles published on different sites. Linking to your articles from web 2.0 sites like blogger, squidoo, hubpages,etc. Video marketing – Using top-quality Article To Video Software to turn your each article into a professional video within minutes for submission to top 30 video sharing sites like youtube, metacafe,etc.  Social bookmarking each and every article. Pinging each and every article.

Conclusion:

You can earn $333 or more per day from your articles even if you are a newbie. The only thing you need is to have an advanced article marketing plan which you already got from this article. Now it is the very time to ACT!   

Affiliate marketing involves four different players to keep the process moving. In broad terms, affiliate marketing is an internet based marketing practice. These core players include website holder, network, publisher and customer. Affiliate marketing is used regularly to be active in the market.

The affiliates use regular advertising methods which are often used on the internet marketing agencies. This online marketing technique is used by the SEO Companies to establish links with the other websites and direct traffic from that of other.

Affiliate marketing is a secondary type of marketing, but continue to be strong as e-retailer’ marketing strategy. It is more like revenue sharing where one profit from another in the long-run. The link-building Companies are important as they establish links between different websites and generate income from such results.

Good quality links are more rewarding and those which are dead are removed from the website to give flawless system to work. The visitor can click through the website to purchase different products or services through affiliate marketing.

When a customer purchases a product from the affiliate then the other website gets bonus points or some extra business as per the deal established between the two. Affiliate program was patented with Amazon in Feb2000. Now days almost all the marketing tactics are received by the SEO Company. This marketing technique is done by the SEO in the field of retail, finance, personal finance, travel, education, etc.

Blogging and interactive online communities have great impacts on the affiliate marketing world. They help to improve the marketing network by introducing more useful information in networking sites and generate better business opportunities.

Some unscrupulous affiliates try to bring down the networking facility and affect the marketing techniques. These black sheep re detected within no time and even made known to other communities for complete removal of negative aspects in internet marketing.

Affiliate marketing is successful with the help of SEO Company which acts as link building Company to get as many links and create good business opportunities.

The email promotion internet marketing strategy is one of the best internet marketing strategies online. Now, I am going to give you an idea of how email promotion internet marketing can benefit to your home based affiliate business. You’ll discover the importance of email promotion internet marketing to your home based affiliate business here.

READ THIS: If you are truly serious about how to grow your home based affiliate business. And email promotion internet marketing strategy is one of the most effective ways to grow your affiliate business.

Even if you are already running a successful home based affiliate business, you may be surprised to learn your home based affiliate business can benefit greatly from orchestrating an effective email promotion internet marketing campaign. An email promotion internet marketing campaign and a number of different advantages including the ability to reach a worldwide audience, a variety of different marketing options at your fingertips and the ability to do a great deal of marketing with very little investment dollars.

Within this article, you will see all of these different topics to provide insight into how email promotion internet marketing can benefit your home based affiliate business.

For many home based affiliate business entrepreneurs one of the most prominent advantages to email promotion internet marketing is the ability to reach a worldwide audience with minimal effort. While traditional marketing methods such as television advertisements, radio advertisements and advertisements in print media are typically targeted at a rather small geographic area, email promotion internet marketing can reach a worldwide audience. It is possible to reach an audience of this magnitude with other marketing methods but it would be much more complicated to do and would likely involve launching advertising campaigns in several different markets. This is possible but would require an intense coordination effort and will likely require at least a few staff members to assist you in this effort.

Conversely, the ability to transmit instantly via email can make it much easier to reach target audience members with literally just the click of a mouse. The act of creating the marketing materials for your email marketing campaign is significantly more involved but once this is done reaching members of your target audience is quite simple.

Another advantage to email marketing is there are a multitude of advertising options available to those who wish to utilize this marketing strategy. The most commonly used method of email promotion internet marketing it so send out group emails with product information and other promotional materials. However, another way to approach the concept of email promotion internet marketing is to publish and distribute e-newsletters to interested email recipients. An e-newsletter is typically much more in depth than the type of information which would normally accompany a promotional email. These e-newsletters typically feature at least one in depth article as well as a few shorter articles which either offer useful tips or review products. Additionally there may be some graphics, advertising and links include in the layout of the e-newsletter. The email promotion internet marketing campaigns can also take the place of email correspondence courses which typically focus on one niche subject and feature a few installments which provide detailed information on a specific facet of the niche subject.

Furthermore, the email promotion internet marketing can benefit your home based affiliate business because it is an extremely cost effective method of advertising. When you opt to orchestrate an email promotion internet marketing campaign you will likely invest money in hiring professionals such as writers and graphic designers to assist you in creating content and an appealing layout for your promotional emails.

However, this is typically not more than you would invest in hiring the same type of personnel for an offline marketing campaign. However, unlike offline marketing methods there is not a great deal of cost associated with executing your email marketing campaign. Consider the creation of a television commercial where you will have to pay fees and purchase advertising space to allow your advertising to reach the public. Nevertheless, when you transmit your advertising via email, there is virtually no cost associated with this transmission. There are of course costs associated with maintaining an Internet connection and retaining employees to send these emails but these costs are minimal and can be considered to be part of normal operating costs.

Final thought, the email promotion internet marketing is one of the most effective internet marketing techniques to boost your sales and affiliate commission online. There are many ways for email promotion internet marketing strategy such as mini e-course, e-newsletter and etc. One of the most powerful ways for email promotion internet marketing is to provide a high quality e-newsletter along with the proper format. With those e-newsletters, you are going to boost your affiliate commission in your home based affiliate business.

Join now to learn how to make money over $30,000 per month with a free newsletter, how to build quickly a home base business mailing list of 1,000 subscribers and how to boost skyrocket your sales by 58%. You’ll discover great tips on email promotion internet marketing for your highly successful. Also, you’ll save your time & money for your trial & error.

Providing quality e-newsletter is one of the most effective ways to drive repeated traffic/visitors. Discover now to drive more traffic to your affiliate website. You’ll discover how to drive laser-targeted traffic to your affiliate website.

Read more articles about home based affiliate business and how to boost your affiliate commission at:
http://www.zMillionDollars.com/blog

*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.

When you’re learning about something new, it’s easy to feel overwhelmed by the sheer amount of relevant information available. This informative article should help you focus on the central points.

“Rake in More Earnings from Network Marketing!”

You have probably heard so much about network marketing. Guaranteed success and high earnings. Flexible working hours. A more comfortable life for you and your family. These are just some of the numerous benefits that network marketing promises to its participants.

However, the most important question is: Is network marketing really a lucrative business? Well, why don’t you read the following facts about network marketing and answer that for yourself?

*In 2000, the network marketing industry raked in US$62 billion.

*As of 2000, the number of network marketers all over the world reached 31 million. The number is said to be approaching the 35 million mark. Of the said figure, at least 10 million can be found in the United States.

*Network marketing attracts people from all walks of life and of all races and ages. In fact, 5% of network marketers in the United States are senior citizens, while the physically challenged comprise 8% of the market.

*Network marketing models are being used in direct selling — an industry which is approximately worth US$80-100 billion.

*Even “Fortune 500″ companies take advantage of the successful network marketing business methods. Coca-Cola, Colgate-Palmolive, and Citigroup are just some of those giant corporations that have been reaping the benefits of network marketing.

*Warren Buffet, who is ranked second in this year’s “Forbes List of World Billionaires,” believes in the power of network marketing. In fact, last year the biggest addition to his roster of businesses was actually a network marketing company — Pampered Chef.

Now that you know that network marketing is indeed a lucrative business, the next question that you would most probably ask is: How can you rake in great earnings from network marketing?

First and foremost, you need to be adequately and properly acquainted with the endeavor that you are getting into. Here are the three basic P’s of network marketing:

*PEOPLE

Network marketing is all about people. Obviously, you can’t build and maintain a network without people joining in, right?

Develop and enhance your socialization skills. Be interested in various kinds of people. Talk to them. Get to know them really well. Then decide which ones you should carry one step farther and lead to the world of network marketing. Find and get the right connections, and together, savor the sweet flavors of success.

*PRODUCTS

Are the products of your prospective business easy to promote and sell? Take note that consumable products are the ones that can provide you with the highest income potentials.

If you find yourself confused by what you’ve read to this point, don’t despair. Everything should be crystal clear by the time you finish.

Know your products fully. Consider important factors such as pricing, functionality, and durability. What are the strong points of your products? Ask yourself if you would actually agree to purchase them if they were offered to you.

*PLAN/PROGRAM

Does the business you want to get into have a clear-cut plan or program? This includes compensation plan, promotion methods, and trainings. Does the company provide adequate support to its marketers?

Make sure that you know all about your business plan or program. Otherwise, you will have difficulty convincing other people to also get involved in it.

Meanwhile, here are the five P’s of successful network marketers. If you wish to join the network marketing business and eventually succeed, you must be:

*PATIENT

Network marketing is not a get-rich-quick scheme. Network marketing does not offer you the chance to be a millionaire overnight. Understand that you need to be very patient and to work really hard. Remember that success comes to the right people at the right time.

*PERSISTENT/PERSEVERING

Always keep your flame burning. Never flicker. Keep the excitement of your “first day.” Be determined from start to finish. If after a few trials you don’t succeed, don’t lose hope. Never accept defeat. Instead, be challenged and strive to reach your goal. Soon, you will see that your efforts are paying off and your earnings are multiplying… slowly but surely!

*PERSUASIVE

You cannot succeed in the world of network marketing if you don’t know how to convince other people — whether to get into the program or to purchase your products. Make sure, however, that you actually believe in what you are saying. You cannot convince other people into believing or doing something if you yourself are not convinced about it.

*PROACTIVE

The fast-paced world of network marketing has no room for a passive, shy person. You need to possess the right energy and confidence to succeed in this endeavor. You have to be quick-witted to be able to always see an opportunity in any situation. Promote yourself and your business on all appropriate occasions.

*PASSIONATE

Love what you do and everything will follow. Your passion for your job will surely be evident in the way you perform, in the way you talk to others about it.

Truly, network marketing is a lucrative business. It is up to you, however, to make this money-spinner work for you. With the right attitude, right knowledge, and right skills, you can certainly rake in more earnings from network marketing!

The day will come when you can use something you read about here to have a beneficial impact. Then you’ll be glad you took the time to learn more about network marketing.